We are both freelance designers and usually work under our own names: Boy Bastiaans and Albert Kiefer. Since 1994 we work together on projects under the name 'Stormhand'. The realms in which we are active are various: interior architecture, advertising, animation and packaging to name a few. For Pepe Jeans in London we designed all 2D as well as 3D projects, as well as the advertisements and brochure. All of them are based on a conceptual approach.
Sometimes we make the photographs ourselves and manipulate them digitally, or a photographer is hired and the photograph is altered in a such a way that it becomes a new autonomous work. Or we may come up with an idea together with the photographer. In which case we won't change the image.
All photographs were made for Pepe’ jeans, London and each picture tells something about jeans, the difference in styles has solely been used as a narrative element.
Roughly, the material can be divided in three categories.
- photographs that have been made with an instant camera.
- technical photographs
- art photographs.
With the first two categories, digital manipulation has been used. The clothes rack, which can be seen in an Osaka street, is an added montage (the rack is not present in Japan). The same goes for the picture with the telephone poles on which the sign has later been rendered. Next to combining 3D-objects in an existing photograph there are two photo’s in which 2D-elements are added. Next to the vending machine in a Japanese shopping mall is a poster which has never been there. Or on the rolling shutters of a shop a text is visible that is manipulated. The two technical photographs, the exploded view and the three domes, were mostly used for advertising. With the exploded view, starting point was to show the ‘ergonomic cut’ and expertise used to put the jeans together. This led to a studio shot of floating separate parts of the jeans, in a way which will show the natural fit on forehand. Basic photography has been done by Bart Oomes.
The three domes made of aluminium, with a mini jeans within, are later really manufactured and used as ‘point of sale’ throughout Europe. In the last category we asked Kim Zwarts, an architectural photographer who really only photographs buildings, to do something with a pair of jeans. Such a cross-pollination works very refreshing and shows work made by an inventive photographer.
www.stormhand.com
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