In 1971 photo studio Occhiomagico (‘the magic eye’) is established, a name which will later become the pseudonym of one of its founders, Giancarlo Maiocchi. In the following eight years 'Occhiomagico' occupied himself with expressive research through the elimination of the traditional visual codes and criteria of the photographic medium.
From the start Occhiomagico characterises himself by activity in two different directions: a professional publishing company (for which he receives several awards) and a constant, intense, artistic research. During all this time, he is extensively followed and documented by critics, who bear witness of small movements and big changes in an artistic investigation with ever more profundity.
From 1979 till 1984 Occhiomagico cooperates with multimedia groups like Studio Alchemia, with architects Aldo Rossi, Allessandro Mendini and Ettore Sotssass Jr., and with the band Matra Bazar of which he is the artistic leader.
The big international break-through came in 1985-1988. In fact, at that time, Occhiomagico was leading several productions in Italy and abroad (Paris, New York, Rotterdam, Memphis and Salonikki are the most important cities) where photography, design, art and music mingle in an utopic scenario. In 1989 there is an important change in his work, because the intimacy of the human being becomes the prime subject of the art and illusion of Occhiomagico. Photography becomes more and more a magical instrument to express and control great fears. Magic, myth and photography meet, research proceeds.
"The Human Condition"
The man, alone, in front of the universe tries to win his fear,
He is assailed with fear every time a star falls.
The man, with other men, tries to keep peace and is assailed with war.
Giancarlo Maiocchi
www.occhiomagico.com
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