TRENDS in PHOTOGRAPHY and GRAPHIC DESIGN in the 1990's -Dennis SAVINI (Switzerland)

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The word ‘development’ is a misleading term when it is used by a photographer. To put it more precise, Savini rather uses the word innovation. More than ever it is important to be innovative. It is always a good principal to ask yourself which photos in the past made the strongest impression. Often, it turns out to be that these were the relatively simple ones. Powerful photos are the most important for Dennis and that applies for adverts for companies as well as adverts for consumer goods. Sometimes it is important to bring the innermost qualities of a product to the surface, another time to subdue those qualities.
It is clear that Dennis is not keen on specialisation. The difference between a necklace of diamonds and a car is only a matter of distance for a photographer.
Bridging the distance towards the viewer obtains Dennis by means of a constantly renewed imagery. As a photographer he is very much aware of the latest trends and his customers benefit.
Dennis Savini and Irene Ruefenacht do not only want to accept an assignment but they also want their client to be a partner in their team.

Savini & Ruefenacht

graphic desin brochure Eric (van CASTEREN Grafische Vormgeving), the Netherlands

Dennis SAVINI: www.srfo.to

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